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Instead of basing decisions solely on assumptions, you can use data to check which solution more effectively guides the user to conversion.",{"type":194,"tag":200,"props":626,"children":627},{"class":338},[628],{"type":194,"tag":341,"props":629,"children":632},{":rounded":343,"alt":630,"src":631},"jak_zaprojektowac_strone_internetowa_img3","\u002Fimg\u002Fblog-images\u002Fjak_zaprojektowac_strone_internetowa_img3.webp",[],{"type":194,"tag":200,"props":634,"children":636},{"class":635},"mx-blog",[637,643],{"type":194,"tag":271,"props":638,"children":640},{"id":639},"how-to-test-and-improve-ux-on-a-sales-page",[641],{"type":218,"value":642},"How to test and improve UX on a sales page?",{"type":194,"tag":239,"props":644,"children":646},{"class":645},"mb-0 [&_p]:!mb-5 [&_li]:before:!bg-transparent",[647,652],{"type":194,"tag":243,"props":648,"children":649},{},[650],{"type":218,"value":651},"UX optimization shouldn't be based on assumptions. After launching a site, it's worth observing how users actually use it, drawing conclusions from the data and introducing further improvements on that basis. This way, the site can be systematically developed not only in terms of usability, but above all sales effectiveness.",{"type":194,"tag":367,"props":653,"children":654},{},[655,669,682,692,702],{"type":194,"tag":371,"props":656,"children":657},{},[658,663,665],{"type":194,"tag":249,"props":659,"children":660},{},[661],{"type":218,"value":662},"1. Analyze user behavior",{"type":218,"value":664}," - check how users move around the site, which content engages them most, where they end their visit and at which points they abandon the next step.",{"type":194,"tag":666,"props":667,"children":668},"br",{},[],{"type":194,"tag":371,"props":670,"children":671},{},[672,677,679],{"type":194,"tag":249,"props":673,"children":674},{},[675],{"type":218,"value":676},"2. Look for causes, not just problems",{"type":218,"value":678}," - information about a low form conversion rate or a high number of exits from a subpage alone doesn't tell you what needs to change. It's worth combining this data with session recordings, heatmaps or customer feedback to better understand user behavior. ",{"type":194,"tag":666,"props":680,"children":681},{},[],{"type":194,"tag":371,"props":683,"children":684},{},[685,690],{"type":194,"tag":249,"props":686,"children":687},{},[688],{"type":218,"value":689},"3. Gather user feedback",{"type":218,"value":691}," - analytical data won't always tell you why a user abandoned a purchase, didn't submit a form or had trouble understanding the offer. 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It's worth re-analyzing the results and using the knowledge gained for further improvements.",{"type":194,"tag":200,"props":713,"children":714},{"class":484},[715,721],{"type":194,"tag":271,"props":716,"children":718},{"id":717},"what-ux-trends-will-dominate-in-the-future",[719],{"type":218,"value":720},"What UX trends will dominate in the future?",{"type":194,"tag":239,"props":722,"children":724},{"class":723},"ml-0 [&_p]:!mb-8 [&_li]:before:!bg-black [&_li]:!mb-1 [&_ul]:!mb-8",[725,730,793],{"type":194,"tag":243,"props":726,"children":727},{},[728],{"type":218,"value":729},"The development of technology is changing how users interact with websites, yet the core goal of UX remains the same - to make it as easy as possible for the visitor to find information and achieve their goal. 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Remember that UX is a continuous improvement process, and keeping up with the latest trends and technologies will help you maintain a competitive edge.",{"type":194,"tag":200,"props":799,"children":800},{"class":297},[801],{"type":194,"tag":300,"props":802,"children":803},{":maxWidth":302,"class":456,":button":457},[804,812],{"type":194,"tag":209,"props":805,"children":806},{"v-slot:title":5},[807],{"type":194,"tag":243,"props":808,"children":809},{},[810],{"type":218,"value":811},"Want to design a website that effectively supports sales?",{"type":194,"tag":209,"props":813,"children":814},{"v-slot:description":5},[815],{"type":194,"tag":243,"props":816,"children":817},{},[818],{"type":218,"value":819},"Take advantage of a free consultation and combine user needs with business goals based on a well-thought-out strategy. 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Effective menu on the homepage should:",{"type":194,"tag":239,"props":1159,"children":1161},{"class":1160},"ml-0 [&_li]:before:!bg-black [&_ul]:!mb-[30px]",[1162],{"type":194,"tag":367,"props":1163,"children":1164},{},[1165,1178,1191,1204,1217],{"type":194,"tag":371,"props":1166,"children":1167},{},[1168,1173,1175],{"type":194,"tag":249,"props":1169,"children":1170},{},[1171],{"type":218,"value":1172},"Focus on business priorities",{"type":218,"value":1174}," - only the most important sections that support sales or lead generation should be in the menu, e.g., offer, projects, pricing, contact. Too many tabs distract attention and lower site effectiveness.",{"type":194,"tag":666,"props":1176,"children":1177},{},[],{"type":194,"tag":371,"props":1179,"children":1180},{},[1181,1186,1188],{"type":194,"tag":249,"props":1182,"children":1183},{},[1184],{"type":218,"value":1185},"Use clear and understandable naming",{"type":218,"value":1187}," - the user should immediately know what they will find after clicking a given item. Avoid creative and unreadable names that may be misleading.",{"type":194,"tag":666,"props":1189,"children":1190},{},[],{"type":194,"tag":371,"props":1192,"children":1193},{},[1194,1199,1201],{"type":194,"tag":249,"props":1195,"children":1196},{},[1197],{"type":218,"value":1198},"Include logical order of elements",{"type":218,"value":1200}," - the most important tabs (e.g., offer or services) should be placed at the beginning of the menu, while about us, blog, contact at the end.",{"type":194,"tag":666,"props":1202,"children":1203},{},[],{"type":194,"tag":371,"props":1205,"children":1206},{},[1207,1212,1214],{"type":194,"tag":249,"props":1208,"children":1209},{},[1210],{"type":218,"value":1211},"Highlight key actions",{"type":218,"value":1213}," - a clearly visible CTA button in the menu, e.g., \"Schedule a consultation\" or \"Request a quote\", significantly increases the chance of conversion, especially on the homepage.",{"type":194,"tag":666,"props":1215,"children":1216},{},[],{"type":194,"tag":371,"props":1218,"children":1219},{},[1220,1225,1227],{"type":194,"tag":249,"props":1221,"children":1222},{},[1223],{"type":218,"value":1224},"Be consistent on all devices",{"type":218,"value":1226}," - mobile navigation should be as intuitive as desktop, with a clear menu and easy access to the most important sections.",{"type":194,"tag":666,"props":1228,"children":1229},{},[],{"type":194,"tag":239,"props":1231,"children":1232},{},[1233],{"type":194,"tag":243,"props":1234,"children":1235},{},[1236],{"type":218,"value":1237},"Well-designed menu shortens the user's path to performing the desired action, reduces bounce rate and increases the probability of conversion already at the stage of the first visit to the homepage.",{"type":194,"tag":200,"props":1239,"children":1241},{"class":1240},"mx-blog mb-10 tablet:mb-[60px]",[1242],{"type":194,"tag":341,"props":1243,"children":1245},{":rounded":343,"src":1244},"\u002Fimg\u002Fblog-images\u002Fblog_homepage_rwd.webp",[],{"type":194,"tag":200,"props":1247,"children":1248},{"class":635},[1249,1255,1264,1295],{"type":194,"tag":271,"props":1250,"children":1252},{"id":1251},"_3-hero-section-first-screen",[1253],{"type":218,"value":1254},"3. Hero section (first screen)",{"type":194,"tag":239,"props":1256,"children":1258},{"class":1257},"ml-0 [&_p]:!mb-8",[1259],{"type":194,"tag":243,"props":1260,"children":1261},{},[1262],{"type":218,"value":1263},"This is the area visible immediately after entering the site, which decides whether the user will stay on the site longer. Within a few seconds, the user should understand if they have arrived at the right place and if it is worth giving the site more attention. The hero section should contain:",{"type":194,"tag":239,"props":1265,"children":1267},{"class":1266},"ml-0 [&_li]:before:!bg-black [&_li]:!mb-1 [&_ul]:!mb-8",[1268],{"type":194,"tag":367,"props":1269,"children":1270},{},[1271,1279,1287],{"type":194,"tag":371,"props":1272,"children":1273},{},[1274,1276],{"type":218,"value":1275},"a clear heading communicating the main value of the offer",{"type":194,"tag":666,"props":1277,"children":1278},{},[],{"type":194,"tag":371,"props":1280,"children":1281},{},[1282,1284],{"type":218,"value":1283},"a short complementary description,",{"type":194,"tag":666,"props":1285,"children":1286},{},[],{"type":194,"tag":371,"props":1288,"children":1289},{},[1290,1292],{"type":218,"value":1291},"a clear call to action (CTA), e.g., \"Contact us\", \"Check offer\".",{"type":194,"tag":666,"props":1293,"children":1294},{},[],{"type":194,"tag":239,"props":1296,"children":1297},{},[1298],{"type":194,"tag":243,"props":1299,"children":1300},{},[1301],{"type":218,"value":1302},"Well-designed hero section attracts attention, organizes the first impression and has a direct impact on whether the user takes further interaction.",{"type":194,"tag":200,"props":1304,"children":1305},{"class":635},[1306,1312],{"type":194,"tag":271,"props":1307,"children":1309},{"id":1308},"_4-valuable-content",[1310],{"type":218,"value":1311},"4. Valuable content",{"type":194,"tag":239,"props":1313,"children":1314},{"class":723},[1315,1320,1338],{"type":194,"tag":243,"props":1316,"children":1317},{},[1318],{"type":218,"value":1319},"Content on the homepage has a direct impact on whether the user finds an offer tailored to their needs and expectations. Clear communication of value and benefits allows for building interest quickly and increases the chance of conversion. Content on the homepage should be:",{"type":194,"tag":367,"props":1321,"children":1322},{},[1323,1328,1333],{"type":194,"tag":371,"props":1324,"children":1325},{},[1326],{"type":218,"value":1327},"understandable,",{"type":194,"tag":371,"props":1329,"children":1330},{},[1331],{"type":218,"value":1332},"tailored to the target group,",{"type":194,"tag":371,"props":1334,"children":1335},{},[1336],{"type":218,"value":1337},"focused on benefits for the user.",{"type":194,"tag":243,"props":1339,"children":1340},{},[1341,1343,1348],{"type":218,"value":1342},"Instead of describing only the features of a product or service, it's worth showing ",{"type":194,"tag":249,"props":1344,"children":1345},{},[1346],{"type":218,"value":1347},"how they solve the recipient's problems",{"type":218,"value":1349},", how they make it easier for them to achieve a goal, and what distinguishes your offer from the competition. Such an approach helps the user understand the value of the offer faster and increases the chance of making a decision.",{"type":194,"tag":200,"props":1351,"children":1352},{"class":635},[1353,1359],{"type":194,"tag":271,"props":1354,"children":1356},{"id":1355},"_5-visual-elements",[1357],{"type":218,"value":1358},"5. Visual elements",{"type":194,"tag":239,"props":1360,"children":1361},{"class":723},[1362,1367,1385],{"type":194,"tag":243,"props":1363,"children":1364},{},[1365],{"type":218,"value":1366},"Visual elements on the homepage have a huge impact on the first impression and perception of brand credibility. Properly selected photos, illustrations and graphics help to understand the content message faster, strengthen offer communication and direct the user's attention to key page elements. Visual materials should:",{"type":194,"tag":367,"props":1368,"children":1369},{},[1370,1375,1380],{"type":194,"tag":371,"props":1371,"children":1372},{},[1373],{"type":218,"value":1374},"be of high quality and stylistically matched to the brand,",{"type":194,"tag":371,"props":1376,"children":1377},{},[1378],{"type":218,"value":1379},"support the content message,",{"type":194,"tag":371,"props":1381,"children":1382},{},[1383],{"type":218,"value":1384},"build a professional and consistent image.",{"type":194,"tag":243,"props":1386,"children":1387},{},[1388],{"type":218,"value":1389},"However, you should avoid an excess of graphic elements that can distract attention and slow down page loading. This makes it difficult for the user to focus on the content and lowers the site's effectiveness.",{"type":194,"tag":200,"props":1391,"children":1392},{"class":635},[1393,1399],{"type":194,"tag":271,"props":1394,"children":1396},{"id":1395},"_6-calls-to-action-cta",[1397],{"type":218,"value":1398},"6. Calls To Action (CTA)",{"type":194,"tag":239,"props":1400,"children":1401},{"class":723},[1402,1407,1425],{"type":194,"tag":243,"props":1403,"children":1404},{},[1405],{"type":218,"value":1406},"Call To Action sections play a key role on the site because they make it easier for the user to quickly locate a place to make contact. It is CTAs that organize the user's path and affect their ultimate decision to take action. CTAs should be:",{"type":194,"tag":367,"props":1408,"children":1409},{},[1410,1415,1420],{"type":194,"tag":371,"props":1411,"children":1412},{},[1413],{"type":218,"value":1414},"visible and clearly exposed,",{"type":194,"tag":371,"props":1416,"children":1417},{},[1418],{"type":218,"value":1419},"encouraging a specific action",{"type":194,"tag":371,"props":1421,"children":1422},{},[1423],{"type":218,"value":1424},"Containing a clear and unambiguous action button.",{"type":194,"tag":243,"props":1426,"children":1427},{},[1428],{"type":218,"value":1429},"Examples of effective CTAs are: \"Schedule a consultation\", \"Request a quote\", \"Find out more\"",{"type":194,"tag":200,"props":1431,"children":1432},{"class":1240},[1433],{"type":194,"tag":341,"props":1434,"children":1436},{":rounded":343,"src":1435},"\u002Fimg\u002Fblog-images\u002Fblog_homepage_cta.webp",[],{"type":194,"tag":200,"props":1438,"children":1439},{"class":635},[1440,1446,1455],{"type":194,"tag":271,"props":1441,"children":1443},{"id":1442},"_7-social-proof",[1444],{"type":218,"value":1445},"7. Social proof",{"type":194,"tag":239,"props":1447,"children":1449},{"class":1448},"ml-0 [&_p]:!mb-[20px]",[1450],{"type":194,"tag":243,"props":1451,"children":1452},{},[1453],{"type":218,"value":1454},"Social proof plays an important role in the users' decision-making process, especially at the stage of the first contact with the brand. They show that other customers have already used the offer, which significantly lowers the barrier of uncertainty and increases the sense of security.",{"type":194,"tag":239,"props":1456,"children":1458},{"class":1457},"ml-0 [&_p]:!mb-[50px]",[1459],{"type":194,"tag":243,"props":1460,"children":1461},{},[1462],{"type":218,"value":1463},"Customer reviews, partner logos, certificates or numbers (e.g., \"500 customers trusted us\") increase the brand's credibility, confirm its experience and build user trust.",{"type":194,"tag":200,"props":1465,"children":1466},{"class":635},[1467,1473],{"type":194,"tag":271,"props":1468,"children":1470},{"id":1469},"_8-footer",[1471],{"type":218,"value":1472},"8. Footer",{"type":194,"tag":239,"props":1474,"children":1476},{"class":1475},"ml-0 [&_p]:!mb-8 [&_li]:before:!bg-black [&_li]:!mb-1 [&_ul]:!mb-[40px]",[1477,1482],{"type":194,"tag":243,"props":1478,"children":1479},{},[1480],{"type":218,"value":1481},"The footer is often an underestimated element of the page, even though for many users it is a natural place to search for key information. A well-designed footer organizes the site structure and facilitates quick access to the most important content without having to search the entire site again. The footer should contain:",{"type":194,"tag":367,"props":1483,"children":1484},{},[1485,1490,1495,1500],{"type":194,"tag":371,"props":1486,"children":1487},{},[1488],{"type":218,"value":1489},"contact details,",{"type":194,"tag":371,"props":1491,"children":1492},{},[1493],{"type":218,"value":1494},"links to the most important subpages,",{"type":194,"tag":371,"props":1496,"children":1497},{},[1498],{"type":218,"value":1499},"legal information (e.g., privacy policy),",{"type":194,"tag":371,"props":1501,"children":1502},{},[1503],{"type":218,"value":1504},"links to social media.",{"type":194,"tag":200,"props":1506,"children":1507},{"class":1240},[1508],{"type":194,"tag":300,"props":1509,"children":1512},{":button":1510,":maxWidth":302,"class":1511},"{\"link\":\"\u002Fcontact\",\"title\":\"Get in touch\",\"isWide\":true}","bg-green-gray p-5 desktop:!p-10 [&_.description]:!mb-0 [&_.description_p]:!text-lg [&_.description_p]:!mb-7 [&_.description]:!text-left [&_.title_h3]:!text-left [&_.title_h3]:!pb-0 [&_.title_h3]:!mb-7 [&_.title_h3]:!text-xl desktop:[&_.title_h3]:!text-[30px] [&_a]:!ml-0 [&_a]:!mr-auto",[1513,1522],{"type":194,"tag":209,"props":1514,"children":1515},{"v-slot:title":5},[1516],{"type":194,"tag":930,"props":1517,"children":1519},{"id":1518},"do-you-have-a-homepage-but-its-not-meeting-your-business-goals",[1520],{"type":218,"value":1521},"Do you have a homepage, but it's not meeting your business goals?",{"type":194,"tag":209,"props":1523,"children":1524},{"v-slot:description":5},[1525],{"type":194,"tag":243,"props":1526,"children":1527},{},[1528],{"type":218,"value":1529},"We design websites that are clear, intuitive and focused on real user conversion.",{"type":194,"tag":200,"props":1531,"children":1532},{"class":635},[1533,1539,1613],{"type":194,"tag":271,"props":1534,"children":1536},{"id":1535},"how-important-is-page-design-for-users",[1537],{"type":218,"value":1538},"How important is page design for users?",{"type":194,"tag":239,"props":1540,"children":1541},{"class":723},[1542,1552,1560],{"type":194,"tag":243,"props":1543,"children":1544},{},[1545,1550],{"type":194,"tag":249,"props":1546,"children":1547},{},[1548],{"type":218,"value":1549},"Website design",{"type":218,"value":1551}," is of great importance in the context of conversion, because it directly affects the way the user moves around the site and perceives the presented content and the brand itself. Aesthetic, modern and responsive design attracts attention and decides whether the user will quickly find the necessary information and proceed to interaction without obstacles. It is important that the design is consistent with the brand's visual identity and reflects its values.",{"type":194,"tag":243,"props":1553,"children":1554},{},[1555],{"type":194,"tag":249,"props":1556,"children":1557},{},[1558],{"type":218,"value":1559},"From a UX\u002FUI point of view, the key ones are:",{"type":194,"tag":367,"props":1561,"children":1562},{},[1563,1573,1583,1593,1603],{"type":194,"tag":371,"props":1564,"children":1565},{},[1566,1571],{"type":194,"tag":249,"props":1567,"children":1568},{},[1569],{"type":218,"value":1570},"clear information structure and logical layout of sections",{"type":218,"value":1572},", which guides the user through the site,",{"type":194,"tag":371,"props":1574,"children":1575},{},[1576,1581],{"type":194,"tag":249,"props":1577,"children":1578},{},[1579],{"type":218,"value":1580},"visual hierarchy",{"type":218,"value":1582},", allowing to immediately identify the most important elements, such as headings or CTAs,",{"type":194,"tag":371,"props":1584,"children":1585},{},[1586,1591],{"type":194,"tag":249,"props":1587,"children":1588},{},[1589],{"type":218,"value":1590},"interface consistency",{"type":218,"value":1592},", including colors, typography and component style,",{"type":194,"tag":371,"props":1594,"children":1595},{},[1596,1601],{"type":194,"tag":249,"props":1597,"children":1598},{},[1599],{"type":218,"value":1600},"responsiveness and accessibility",{"type":218,"value":1602},", ensuring comfortable use of the site on various devices,",{"type":194,"tag":371,"props":1604,"children":1605},{},[1606,1611],{"type":194,"tag":249,"props":1607,"children":1608},{},[1609],{"type":218,"value":1610},"website performance",{"type":218,"value":1612},", including fast loading and lack of unnecessary distracting elements.",{"type":194,"tag":239,"props":1614,"children":1615},{},[1616],{"type":194,"tag":243,"props":1617,"children":1618},{},[1619],{"type":218,"value":1620},"Well-designed UX\u002FUI minimizes the efforts of the user, increases the comfort of using the site and directly translates into higher engagement and better conversion results.",{"type":194,"tag":200,"props":1622,"children":1623},{"class":635},[1624,1630,1643],{"type":194,"tag":271,"props":1625,"children":1627},{"id":1626},"how-to-use-cta-in-an-optimal-way",[1628],{"type":218,"value":1629},"How to use CTA in an optimal way?",{"type":194,"tag":239,"props":1631,"children":1632},{"class":723},[1633],{"type":194,"tag":243,"props":1634,"children":1635},{},[1636,1641],{"type":194,"tag":249,"props":1637,"children":1638},{},[1639],{"type":218,"value":1640},"CTA (Call to Action)",{"type":218,"value":1642}," buttons are a key element that can significantly increase conversion on the homepage. Their task is to encourage the user to take a specific action, such as signing up for a newsletter, buying a product or contacting the company.",{"type":194,"tag":239,"props":1644,"children":1645},{},[1646],{"type":194,"tag":243,"props":1647,"children":1648},{},[1649],{"type":218,"value":1650},"For CTAs to be effective, they should be visible and stand out from the rest of the page. Use clear and action-encouraging texts, also take care of the appropriate content in the buttons, e.g., \"Schedule a free consultation\", \"Order a quote\", instead of \"Click here\". Remember that CTAs should be placed in strategic places, e.g., under the section presenting the offer or your competitive advantages.",{"type":194,"tag":200,"props":1652,"children":1653},{"class":635},[1654,1660,1673],{"type":194,"tag":271,"props":1655,"children":1657},{"id":1656},"what-is-ab-testing-and-how-to-use-it",[1658],{"type":218,"value":1659},"What is A\u002FB testing and how to use it?",{"type":194,"tag":239,"props":1661,"children":1662},{"class":723},[1663],{"type":194,"tag":243,"props":1664,"children":1665},{},[1666,1671],{"type":194,"tag":249,"props":1667,"children":1668},{},[1669],{"type":218,"value":1670},"A\u002FB testing",{"type":218,"value":1672}," is a method that allows comparing two versions of a website to determine which one is more effective in terms of conversion. It is an extremely useful tool that allows optimizing the site by testing different elements, such as headings, CTA or site layout.",{"type":194,"tag":239,"props":1674,"children":1675},{},[1676],{"type":194,"tag":243,"props":1677,"children":1678},{},[1679],{"type":218,"value":1680},"To conduct A\u002FB testing, you should create two versions of the same page, differing in one element. Then, using analytical tools such as Google Analytics, you can track which version achieves better results. Thanks to regular testing, you can constantly improve the site and increase its effectiveness.",{"type":194,"tag":200,"props":1682,"children":1683},{"class":635},[1684,1690],{"type":194,"tag":271,"props":1685,"children":1687},{"id":1686},"what-information-to-put-in-the-about-us-section",[1688],{"type":218,"value":1689},"What information to put in the about us section?",{"type":194,"tag":239,"props":1691,"children":1692},{"class":723},[1693,1705],{"type":194,"tag":243,"props":1694,"children":1695},{},[1696,1698,1703],{"type":218,"value":1697},"The ",{"type":194,"tag":249,"props":1699,"children":1700},{},[1701],{"type":218,"value":1702},"\"about us\" section",{"type":218,"value":1704}," is a place where you can present your company and build trust with users. Focus on the most important assets, advantages and benefits that the client will gain from working with you.",{"type":194,"tag":243,"props":1706,"children":1707},{},[1708],{"type":218,"value":1709},"The goal of this section is to quickly build trust and convince the user that they have come to the right place. Detailed information about the company should be left for a separate \"About us\" subpage.",{"type":194,"tag":200,"props":1711,"children":1712},{"class":1240},[1713],{"type":194,"tag":341,"props":1714,"children":1716},{":rounded":343,"src":1715},"\u002Fimg\u002Fblog-images\u002Fblog_homepage_about.webp",[],{"type":194,"tag":200,"props":1718,"children":1719},{"class":635},[1720,1726,1756],{"type":194,"tag":271,"props":1721,"children":1723},{"id":1722},"what-mistakes-to-avoid-when-designing-a-homepage",[1724],{"type":218,"value":1725},"What mistakes to avoid when designing a homepage?",{"type":194,"tag":239,"props":1727,"children":1728},{"class":723},[1729,1734,1746,1751],{"type":194,"tag":243,"props":1730,"children":1731},{},[1732],{"type":218,"value":1733},"Making mistakes when designing a homepage can negatively affect conversion. One of the most common mistakes is too much information, which can overwhelm the user. The site should be clear and easy to navigate.",{"type":194,"tag":243,"props":1735,"children":1736},{},[1737,1739,1744],{"type":218,"value":1738},"The second serious mistake is ",{"type":194,"tag":249,"props":1740,"children":1741},{},[1742],{"type":218,"value":1743},"not responding to the real needs of the client",{"type":218,"value":1745},". If the offer is not clearly presented and the communication does not focus on the benefits, the user may not understand why they should use this particular proposal. The lack of benefit language and unclear offer presentation significantly reduce the site's effectiveness.",{"type":194,"tag":243,"props":1747,"children":1748},{},[1749],{"type":218,"value":1750},"Another mistake is the lack of visual consistency, which can confuse users. Make sure all elements of the site are consistent with the brand's visual identity. Also avoid long page load times, which can discourage users from staying on it.",{"type":194,"tag":243,"props":1752,"children":1753},{},[1754],{"type":218,"value":1755},"A significant error is an ill-conceived user path and chaotic information architecture. Lack of logical content layout, inconsistent naming and unclear links between subpages mean that the user quickly loses orientation on the site.",{"type":194,"tag":239,"props":1757,"children":1758},{},[1759],{"type":194,"tag":243,"props":1760,"children":1761},{},[1762,1764,1769,1770,1779],{"type":218,"value":1763},"To avoid problems with usability, performance and conversion, it is worth taking care of ",{"type":194,"tag":249,"props":1765,"children":1766},{},[1767],{"type":218,"value":1768},"constant",{"type":218,"value":320},{"type":194,"tag":322,"props":1771,"children":1772},{},[1773],{"type":194,"tag":326,"props":1774,"children":1776},{"className":1775},[1061],[1777],{"type":218,"value":1778},"website support and development",{"type":218,"value":1780},", which allows for regular optimization of key homepage elements.",{"type":194,"tag":200,"props":1782,"children":1783},{"class":635},[1784,1790],{"type":194,"tag":271,"props":1785,"children":1787},{"id":1786},"how-to-analyze-conversion-data",[1788],{"type":218,"value":1789},"How to analyze conversion data?",{"type":194,"tag":239,"props":1791,"children":1792},{"class":723},[1793,1798,1803],{"type":194,"tag":243,"props":1794,"children":1795},{},[1796],{"type":218,"value":1797},"To effectively increase conversion, it is necessary to regularly analyze data on user behavior on the site. Analytical tools, such as Google Analytics, allow tracking various indicators, such as the number of visits, bounce rate or time spent on the site.",{"type":194,"tag":243,"props":1799,"children":1800},{},[1801],{"type":218,"value":1802},"By analyzing this data, one can identify weak points of the site and introduce necessary fixes. It is also worth monitoring the effectiveness of marketing campaigns and adjusting strategies based on the information gathered. Regular data analysis is the key to continuous site improvement and increasing its effectiveness.",{"type":194,"tag":243,"props":1804,"children":1805},{},[1806],{"type":218,"value":1807},"In summary, optimizing the homepage for conversion is a process that requires attention and regular improvements. It is key that the site is clear, intuitive and tailored to the users' needs. Remember to regularly test and analyze the results to constantly improve your site and achieve better business 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If something is unclear, works slowly or requires too much effort, they very easily abandon the cart and choose the competition. That's why UX in e-commerce has a direct impact on conversion and actual sales results.",{"type":194,"tag":243,"props":1966,"children":1967},{},[1968],{"type":218,"value":1969},"In this article, we discuss the most common UX mistakes found in online stores and explain why even seemingly minor problems can lead to the loss of customers.",{"type":194,"tag":200,"props":1971,"children":1972},{"class":268},[1973,1979],{"type":194,"tag":271,"props":1974,"children":1976},{"id":1975},"ux-mistakes-that-most-often-lower-sales",[1977],{"type":218,"value":1978},"UX mistakes that most often lower sales",{"type":194,"tag":239,"props":1980,"children":1981},{},[1982,1987,1995],{"type":194,"tag":243,"props":1983,"children":1984},{},[1985],{"type":218,"value":1986},"In many online stores, UX problems do not result from one big mistake, but from an accumulation of small shortcomings. A user can tolerate one problem, but several barriers at the same time very quickly lead to abandoning the purchase.",{"type":194,"tag":243,"props":1988,"children":1989},{},[1990],{"type":194,"tag":249,"props":1991,"children":1992},{},[1993],{"type":218,"value":1994},"The most common mistakes include:",{"type":194,"tag":367,"props":1996,"children":1997},{},[1998,2006,2014,2022,2030],{"type":194,"tag":371,"props":1999,"children":2000},{},[2001],{"type":194,"tag":249,"props":2002,"children":2003},{},[2004],{"type":218,"value":2005},"overly complicated purchasing process",{"type":194,"tag":371,"props":2007,"children":2008},{},[2009],{"type":194,"tag":249,"props":2010,"children":2011},{},[2012],{"type":218,"value":2013},"underdeveloped product pages",{"type":194,"tag":371,"props":2015,"children":2016},{},[2017],{"type":194,"tag":249,"props":2018,"children":2019},{},[2020],{"type":218,"value":2021},"non-intuitive navigation and information chaos",{"type":194,"tag":371,"props":2023,"children":2024},{},[2025],{"type":194,"tag":249,"props":2026,"children":2027},{},[2028],{"type":218,"value":2029},"lack of trust-building elements",{"type":194,"tag":371,"props":2031,"children":2032},{},[2033],{"type":194,"tag":249,"props":2034,"children":2035},{},[2036],{"type":218,"value":2037},"slow page loading and poor performance",{"type":194,"tag":200,"props":2039,"children":2040},{"class":297},[2041],{"type":194,"tag":300,"props":2042,"children":2043},{":maxWidth":302,"class":303},[2044,2047],{"type":194,"tag":209,"props":2045,"children":2046},{"v-slot:title":5},[],{"type":194,"tag":209,"props":2048,"children":2049},{"v-slot:description":5},[2050],{"type":194,"tag":243,"props":2051,"children":2052},{},[2053,2058,2059],{"type":194,"tag":249,"props":2054,"children":2055},{},[2056],{"type":218,"value":2057},"Design a UX-compliant online store that sells -",{"type":218,"value":320},{"type":194,"tag":322,"props":2060,"children":2061},{},[2062],{"type":194,"tag":326,"props":2063,"children":2064},{},[2065],{"type":194,"tag":330,"props":2066,"children":2068},{"href":2067},"\u002Fservices\u002Fe-commerce\u002F",[2069],{"type":218,"value":2070},"check our offer",{"type":194,"tag":200,"props":2072,"children":2073},{"class":338},[2074],{"type":194,"tag":341,"props":2075,"children":2078},{":rounded":343,"alt":2076,"src":2077},"online store design","\u002Fimg\u002Fblog-images\u002Fprojekt_sklepu_internetowego.webp",[],{"type":194,"tag":200,"props":2080,"children":2082},{"class":2081},"mx-blog [&_li]:!mb-2 [&_ul]:!mb-5",[2083,2089],{"type":194,"tag":271,"props":2084,"children":2086},{"id":2085},"purchasing-process-and-forms-that-discourage-customers",[2087],{"type":218,"value":2088},"Purchasing process and forms that discourage customers",{"type":194,"tag":239,"props":2090,"children":2091},{"class":359},[2092,2097],{"type":194,"tag":243,"props":2093,"children":2094},{},[2095],{"type":218,"value":2096},"An overly long and complicated purchasing process is one of the main reasons for abandoning carts. Extensive forms, an excess of required data and a flood of information can effectively discourage users from finalizing the order. Every additional step or distracting element between the decision to buy and payment increases the risk of abandoning the cart.",{"type":194,"tag":243,"props":2098,"children":2099},{},[2100,2105],{"type":194,"tag":249,"props":2101,"children":2102},{},[2103],{"type":218,"value":2104},"Simplifying forms, clear messages and transparency of the purchasing process",{"type":218,"value":2106}," significantly improve the user experience and increase the chances of completing purchases.",{"type":194,"tag":243,"props":2108,"children":2109},{},[2110],{"type":218,"value":2111},"::::",{"type":194,"tag":200,"props":2113,"children":2115},{"class":2114},"mx-blog [&_h2]:desktop:!text-2xl",[2116,2122],{"type":194,"tag":271,"props":2117,"children":2119},{"id":2118},"unclear-descriptions-and-underdeveloped-product-cards",[2120],{"type":218,"value":2121},"Unclear descriptions and underdeveloped product cards",{"type":194,"tag":239,"props":2123,"children":2124},{"class":494},[2125,2135],{"type":194,"tag":243,"props":2126,"children":2127},{},[2128,2133],{"type":194,"tag":249,"props":2129,"children":2130},{},[2131],{"type":218,"value":2132},"Product description",{"type":218,"value":2134}," and photos in an online store replace physical contact with the goods. If they are too general, chaotic or skip important information, the user does not have sufficient basis to make a purchasing decision. The user must clearly understand what they are buying.",{"type":194,"tag":243,"props":2136,"children":2137},{},[2138,2143],{"type":194,"tag":249,"props":2139,"children":2140},{},[2141],{"type":218,"value":2142},"A well-prepared description should be clear, logically divided and supplemented with high-quality photos.",{"type":218,"value":2144}," Lack of information about availability, delivery costs or return conditions is a frequent reason for abandoning carts – not because the price is too high, but because the user does not have full information to make a safe purchasing decision.",{"type":194,"tag":200,"props":2146,"children":2147},{"class":338},[2148,2154],{"type":194,"tag":271,"props":2149,"children":2151},{"id":2150},"navigation-that-hinders-instead-of-helping",[2152],{"type":218,"value":2153},"Navigation that hinders instead of helping",{"type":194,"tag":239,"props":2155,"children":2156},{},[2157,2167],{"type":194,"tag":243,"props":2158,"children":2159},{},[2160,2165],{"type":194,"tag":249,"props":2161,"children":2162},{},[2163],{"type":218,"value":2164},"Navigation should lead the user to the product in the shortest possible way.",{"type":218,"value":2166}," In practice, many stores hinder this process through overly extensive and chaotic menus, unclear category names or lack of an effective search engine.",{"type":194,"tag":243,"props":2168,"children":2169},{},[2170],{"type":218,"value":2171},"If a user cannot find a product quickly or has to guess where to click, they very often leave the store. 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Even minor problems in navigation, the purchasing process or the mobile version can lead to abandoned carts and the loss of customers. A good user experience today means above all simplicity, speed and a lack of barriers on the way to purchase.",{"type":194,"tag":243,"props":2501,"children":2502},{},[2503],{"type":218,"value":2504},"In this article, we focus on the practical aspects of UX in online stores - those that actually affect conversion, and don't just look good in theory.",{"type":194,"tag":200,"props":2506,"children":2507},{"class":635},[2508,2514,2531,2615],{"type":194,"tag":271,"props":2509,"children":2511},{"id":2510},"the-most-important-ux-elements-in-an-online-store",[2512],{"type":218,"value":2513},"The most important UX elements in an online store",{"type":194,"tag":239,"props":2515,"children":2516},{},[2517],{"type":194,"tag":243,"props":2518,"children":2519},{},[2520,2529],{"type":194,"tag":322,"props":2521,"children":2522},{},[2523],{"type":194,"tag":326,"props":2524,"children":2526},{"className":2525},[1061],[2527],{"type":218,"value":2528},"UX design",{"type":218,"value":2530}," in e-commerce consists of many elements that must work together. Problems rarely result from one mistake — most often they are the result of several small shortcomings. The most important UX elements include:",{"type":194,"tag":239,"props":2532,"children":2534},{"class":2533},"ml-0 [&_li]:before:!bg-black",[2535],{"type":194,"tag":367,"props":2536,"children":2537},{},[2538,2551,2564,2577,2590,2603],{"type":194,"tag":371,"props":2539,"children":2540},{},[2541,2546,2548],{"type":194,"tag":249,"props":2542,"children":2543},{},[2544],{"type":218,"value":2545},"Intuitive navigation",{"type":218,"value":2547}," – the user should know without hesitation where they are and how to find a product.",{"type":194,"tag":666,"props":2549,"children":2550},{},[],{"type":194,"tag":371,"props":2552,"children":2553},{},[2554,2559,2561],{"type":194,"tag":249,"props":2555,"children":2556},{},[2557],{"type":218,"value":2558},"Appropriate offer presentation",{"type":218,"value":2560}," – which is a response to the real needs of the user, and not \"pushing\" the product. Good photos, clear prices, appropriate USPs are the basis.",{"type":194,"tag":666,"props":2562,"children":2563},{},[],{"type":194,"tag":371,"props":2565,"children":2566},{},[2567,2572,2574],{"type":194,"tag":249,"props":2568,"children":2569},{},[2570],{"type":218,"value":2571},"Page speed",{"type":218,"value":2573}," – slow loading directly reduces conversion, especially on mobile devices.",{"type":194,"tag":666,"props":2575,"children":2576},{},[],{"type":194,"tag":371,"props":2578,"children":2579},{},[2580,2585,2587],{"type":194,"tag":249,"props":2581,"children":2582},{},[2583],{"type":218,"value":2584},"Responsiveness",{"type":218,"value":2586}," – the store must work as well on a smartphone as on a computer.",{"type":194,"tag":666,"props":2588,"children":2589},{},[],{"type":194,"tag":371,"props":2591,"children":2592},{},[2593,2598,2600],{"type":194,"tag":249,"props":2594,"children":2595},{},[2596],{"type":218,"value":2597},"Sales-supporting elements",{"type":218,"value":2599}," – such as UpSell or CrossSell functionalities.",{"type":194,"tag":666,"props":2601,"children":2602},{},[],{"type":194,"tag":371,"props":2604,"children":2605},{},[2606,2610,2612],{"type":194,"tag":249,"props":2607,"children":2608},{},[2609],{"type":218,"value":428},{"type":218,"value":2611}," – such as customer reviews, contact details, use of required consents, or information regarding complaints and returns.",{"type":194,"tag":666,"props":2613,"children":2614},{},[],{"type":194,"tag":239,"props":2616,"children":2617},{},[2618],{"type":194,"tag":243,"props":2619,"children":2620},{},[2621],{"type":218,"value":2622},"Well-designed UX does not force the user to think, but leads them naturally to the finalization of the purchase.",{"type":194,"tag":200,"props":2624,"children":2625},{"class":1240},[2626],{"type":194,"tag":341,"props":2627,"children":2629},{":rounded":343,"src":2628},"\u002Fimg\u002Fcontent-images\u002Fblog-ux-1.webp",[],{"type":194,"tag":200,"props":2631,"children":2632},{"class":635},[2633,2639,2647,2692],{"type":194,"tag":271,"props":2634,"children":2636},{"id":2635},"how-to-better-understand-user-needs",[2637],{"type":218,"value":2638},"How to better understand user needs?",{"type":194,"tag":239,"props":2640,"children":2641},{},[2642],{"type":194,"tag":243,"props":2643,"children":2644},{},[2645],{"type":218,"value":2646},"Effective UX is not based on assumptions, but on data. Understanding user behavior allows detecting real problems that are often not visible at first glance.",{"type":194,"tag":239,"props":2648,"children":2649},{"class":1092},[2650],{"type":194,"tag":367,"props":2651,"children":2652},{},[2653,2666,2679],{"type":194,"tag":371,"props":2654,"children":2655},{},[2656,2661,2663],{"type":194,"tag":249,"props":2657,"children":2658},{},[2659],{"type":218,"value":2660},"Data analysis",{"type":218,"value":2662}," – analytical tools show where users leave the page and which elements do not work.",{"type":194,"tag":666,"props":2664,"children":2665},{},[],{"type":194,"tag":371,"props":2667,"children":2668},{},[2669,2674,2676],{"type":194,"tag":249,"props":2670,"children":2671},{},[2672],{"type":218,"value":2673},"Usability testing",{"type":218,"value":2675}," – observing real users reveals problems that are not visible in statistics.",{"type":194,"tag":666,"props":2677,"children":2678},{},[],{"type":194,"tag":371,"props":2680,"children":2681},{},[2682,2687,2689],{"type":194,"tag":249,"props":2683,"children":2684},{},[2685],{"type":218,"value":2686},"Surveys and feedback",{"type":218,"value":2688}," – short questions after purchase or abandoning a cart can give very specific answers.",{"type":194,"tag":666,"props":2690,"children":2691},{},[],{"type":194,"tag":239,"props":2693,"children":2694},{},[2695],{"type":194,"tag":243,"props":2696,"children":2697},{},[2698],{"type":218,"value":2699},"The simpler the conclusions from the data, the better the UX decisions.",{"type":194,"tag":200,"props":2701,"children":2702},{"class":1240},[2703],{"type":194,"tag":300,"props":2704,"children":2705},{":maxWidth":302,"class":1511,":button":1510},[2706,2715],{"type":194,"tag":209,"props":2707,"children":2708},{"v-slot:title":5},[2709],{"type":194,"tag":930,"props":2710,"children":2712},{"id":2711},"want-to-increase-sales-through-better-ux",[2713],{"type":218,"value":2714},"Want to increase sales through better UX?",{"type":194,"tag":209,"props":2716,"children":2717},{"v-slot:description":5},[2718],{"type":194,"tag":243,"props":2719,"children":2720},{},[2721],{"type":218,"value":2722},"Tell us about your store – we will select UX and e-commerce solutions that really increase conversion.",{"type":194,"tag":200,"props":2724,"children":2725},{"class":635},[2726,2732,2766,2772],{"type":194,"tag":271,"props":2727,"children":2729},{"id":2728},"tools-supporting-ux-optimization",[2730],{"type":218,"value":2731},"Tools supporting UX optimization",{"type":194,"tag":239,"props":2733,"children":2734},{},[2735,2747],{"type":194,"tag":243,"props":2736,"children":2737},{},[2738,2740,2745],{"type":218,"value":2739},"To improve UX in e-commerce, complicated or expensive systems are not needed, but conscious use of appropriate tools. ",{"type":194,"tag":249,"props":2741,"children":2742},{},[2743],{"type":218,"value":2744},"Prototyping tools",{"type":218,"value":2746}," play a major role, allowing changes and new ideas to be tested before they are implemented on a live site. This allows potential problems to be caught quickly without risk to sales.",{"type":194,"tag":243,"props":2748,"children":2749},{},[2750,2752,2757,2759,2764],{"type":218,"value":2751},"A valuable source of knowledge is also ",{"type":194,"tag":249,"props":2753,"children":2754},{},[2755],{"type":218,"value":2756},"heat maps and user session recordings",{"type":218,"value":2758},", which show how customers move around the store, where they click and where they stop. These analyses are supplemented by ",{"type":194,"tag":249,"props":2760,"children":2761},{},[2762],{"type":218,"value":2763},"A\u002FB tests",{"type":218,"value":2765},", allowing for comparisons of different versions of key elements such as checkout, product cards or headers. 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In e-commerce, navigation must work intuitively, the customer should immediately understand where they are and how to get to the destination.",{"type":194,"tag":243,"props":2781,"children":2782},{},[2783,2785,2790,2792,2797],{"type":218,"value":2784},"Good navigation is based on a logical, possibly flat category structure, ",{"type":194,"tag":249,"props":2786,"children":2787},{},[2788],{"type":218,"value":2789},"which does not force the user to go through many menu levels",{"type":218,"value":2791},". An important element is also a ",{"type":194,"tag":249,"props":2793,"children":2794},{},[2795],{"type":218,"value":2796},"clearly visible and effective search engine",{"type":218,"value":2798},", especially in stores with an extensive range. 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The reason is usually mismatched interfaces.",{"type":194,"tag":239,"props":2857,"children":2858},{"class":1266},[2859],{"type":194,"tag":367,"props":2860,"children":2861},{},[2862,2870,2878],{"type":194,"tag":371,"props":2863,"children":2864},{},[2865,2867],{"type":218,"value":2866},"buttons and form fields that are too small,",{"type":194,"tag":666,"props":2868,"children":2869},{},[],{"type":194,"tag":371,"props":2871,"children":2872},{},[2873,2875],{"type":218,"value":2874},"checkout that is too long and complicated,",{"type":194,"tag":666,"props":2876,"children":2877},{},[],{"type":194,"tag":371,"props":2879,"children":2880},{},[2881,2883],{"type":218,"value":2882},"slow page loading.",{"type":194,"tag":666,"props":2884,"children":2885},{},[],{"type":194,"tag":239,"props":2887,"children":2888},{},[2889],{"type":194,"tag":243,"props":2890,"children":2891},{},[2892],{"type":218,"value":2893},"Good mobile UX is shortening the purchasing process to the absolute minimum. This means limiting the number of steps, simplifying forms and maximum use of automation, such as filling in data or quick payment methods. The less effort a user has to make on a smartphone, the greater the chance of finalizing the purchase.",{"type":194,"tag":200,"props":2895,"children":2896},{"class":635},[2897,2903],{"type":194,"tag":271,"props":2898,"children":2900},{"id":2899},"most-common-ux-mistakes-in-online-stores",[2901],{"type":218,"value":2902},"Most common UX mistakes in online stores",{"type":194,"tag":239,"props":2904,"children":2905},{"class":723},[2906,2911,2918,2970],{"type":194,"tag":243,"props":2907,"children":2908},{},[2909],{"type":218,"value":2910},"In practice, many online stores make the same UX mistakes that directly affect the drop in conversion. Often these are not serious technical problems, but minor barriers that accumulate during the purchasing process and effectively discourage users.",{"type":194,"tag":243,"props":2912,"children":2913},{},[2914],{"type":194,"tag":249,"props":2915,"children":2916},{},[2917],{"type":218,"value":1994},{"type":194,"tag":367,"props":2919,"children":2920},{},[2921,2931,2941,2951,2960],{"type":194,"tag":371,"props":2922,"children":2923},{},[2924,2929],{"type":194,"tag":249,"props":2925,"children":2926},{},[2927],{"type":218,"value":2928},"complicated purchasing process and extensive registration forms",{"type":218,"value":2930},", requiring too much data. 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They must \"guess\" instead of intuitively moving around the store.",{"type":194,"tag":371,"props":2952,"children":2953},{},[2954,2958],{"type":194,"tag":249,"props":2955,"children":2956},{},[2957],{"type":218,"value":2029},{"type":218,"value":2959},", such as customer reviews, contact details, or clear information on returns and complaints. Lack of trust signals intensifies the user's concerns.",{"type":194,"tag":371,"props":2961,"children":2962},{},[2963,2968],{"type":194,"tag":249,"props":2964,"children":2965},{},[2966],{"type":218,"value":2967},"inconsistent look and communication",{"type":218,"value":2969},", different graphic styles or contradictory messages, as a result of which the site looks chaotic, and the user must \"learn\" the interface from scratch every time and subconsciously loses trust in the brand.",{"type":194,"tag":243,"props":2971,"children":2972},{},[2973],{"type":218,"value":2974},"Each of these elements lowers the user's trust and increases the risk of abandoning the cart. 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To assess whether the introduced changes bring real effects, it is necessary to regularly analyze the data.",{"type":194,"tag":243,"props":2993,"children":2994},{},[2995],{"type":194,"tag":249,"props":2996,"children":2997},{},[2998],{"type":218,"value":2999},"The most important indicators include:",{"type":194,"tag":367,"props":3001,"children":3002},{},[3003,3013,3023,3033],{"type":194,"tag":371,"props":3004,"children":3005},{},[3006,3011],{"type":194,"tag":249,"props":3007,"children":3008},{},[3009],{"type":218,"value":3010},"conversion rate",{"type":218,"value":3012},", showing what percentage of users finalize the purchase,",{"type":194,"tag":371,"props":3014,"children":3015},{},[3016,3021],{"type":194,"tag":249,"props":3017,"children":3018},{},[3019],{"type":218,"value":3020},"cart abandonments",{"type":218,"value":3022},", which often indicate problems in checkout or cost communication,",{"type":194,"tag":371,"props":3024,"children":3025},{},[3026,3031],{"type":194,"tag":249,"props":3027,"children":3028},{},[3029],{"type":218,"value":3030},"time spent on page",{"type":218,"value":3032},", helping to assess user engagement,",{"type":194,"tag":371,"props":3034,"children":3035},{},[3036,3041],{"type":194,"tag":249,"props":3037,"children":3038},{},[3039],{"type":218,"value":3040},"user paths",{"type":218,"value":3042},", allowing understanding of where navigation barriers appear.",{"type":194,"tag":243,"props":3044,"children":3045},{},[3046],{"type":218,"value":3047},"Regular analysis of this data enables conscious design decisions and gradual improvement of the shopping experience without introducing accidental changes.",{"type":194,"tag":243,"props":3049,"children":3050},{},[3051],{"type":218,"value":3052},"Finally, it is worth highlighting that effective UX in e-commerce is not about a one-time store reconstruction or the implementation of trendy solutions, but about systematically eliminating barriers that make it difficult for users to shop. 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