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Even minor problems in navigation, the purchasing process or the mobile version can lead to abandoned carts and the loss of customers. 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",{"type":184,"tag":287,"props":498,"children":499},{},[500],{"type":209,"value":501},"Prototyping tools",{"type":209,"value":503}," play a major role, allowing changes and new ideas to be tested before they are implemented on a live site. This allows potential problems to be caught quickly without risk to sales.",{"type":184,"tag":234,"props":505,"children":506},{},[507,509,514,516,521],{"type":209,"value":508},"A valuable source of knowledge is also ",{"type":184,"tag":287,"props":510,"children":511},{},[512],{"type":209,"value":513},"heat maps and user session recordings",{"type":209,"value":515},", which show how customers move around the store, where they click and where they stop. These analyses are supplemented by ",{"type":184,"tag":287,"props":517,"children":518},{},[519],{"type":209,"value":520},"A/B tests",{"type":209,"value":522},", allowing for comparisons of different versions of key elements such as checkout, product cards or headers. 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In e-commerce, navigation must work intuitively, the customer should immediately understand where they are and how to get to the destination.",{"type":184,"tag":234,"props":538,"children":539},{},[540,542,547,549,554],{"type":209,"value":541},"Good navigation is based on a logical, possibly flat category structure, ",{"type":184,"tag":287,"props":543,"children":544},{},[545],{"type":209,"value":546},"which does not force the user to go through many menu levels",{"type":209,"value":548},". An important element is also a ",{"type":184,"tag":287,"props":550,"children":551},{},[552],{"type":209,"value":553},"clearly visible and effective search engine",{"type":209,"value":555},", especially in stores with an extensive range. 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In practice, this means that every additional obstacle in navigation lowers conversion and negatively affects the user experience.",{"type":184,"tag":190,"props":562,"children":563},{"class":373},[564],{"type":184,"tag":376,"props":565,"children":567},{":rounded":378,"src":566},"/img/content-images/blog-ux-2.webp",[],{"type":184,"tag":190,"props":569,"children":570},{"class":373},[571],{"type":184,"tag":456,"props":572,"children":574},{":maxWidth":458,"class":573},"bg-green-gray !p-10 !pb-8 !items-start [&_p]:!m-0 [&_.description]:!m-0 [&_.description_p]:!text-left [&_.description_p]:!text-[18px] [&_p]:!font-semibold [&_.btn-main]:!hidden [&_a]:!underline [&_a]:!text-inherit",[575,578],{"type":184,"tag":200,"props":576,"children":577},{"v-slot:title":5},[],{"type":184,"tag":200,"props":579,"children":580},{"v-slot:description":5},[581],{"type":184,"tag":234,"props":582,"children":583},{},[584,597],{"type":184,"tag":261,"props":585,"children":586},{},[587],{"type":184,"tag":265,"props":588,"children":589},{},[590],{"type":184,"tag":591,"props":592,"children":594},"a",{"href":593},"/services/e-commerce/",[595],{"type":209,"value":596},"Online store creation",{"type":209,"value":598}," with intuitive UX - check our offer!",{"type":184,"tag":190,"props":600,"children":601},{"class":227},[602,608,617,648],{"type":184,"tag":248,"props":603,"children":605},{"id":604},"mobile-ux-an-area-that-often-loses-sales",[606],{"type":209,"value":607},"Mobile UX - an area that often loses sales",{"type":184,"tag":230,"props":609,"children":611},{"class":610},"ml-0 [&_p]:!mb-8",[612],{"type":184,"tag":234,"props":613,"children":614},{},[615],{"type":209,"value":616},"In many stores, most traffic comes from mobile devices, but that's where conversion is lowest. 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Often these are not serious technical problems, but minor barriers that accumulate during the purchasing process and effectively discourage users.",{"type":184,"tag":234,"props":675,"children":676},{},[677],{"type":184,"tag":287,"props":678,"children":679},{},[680],{"type":209,"value":681},"The most common mistakes include:",{"type":184,"tag":279,"props":683,"children":684},{},[685,695,705,715,725],{"type":184,"tag":283,"props":686,"children":687},{},[688,693],{"type":184,"tag":287,"props":689,"children":690},{},[691],{"type":209,"value":692},"complicated purchasing process and extensive registration forms",{"type":209,"value":694},", requiring too much data. The more obstacles between the decision and payment, the greater the risk of resignation.",{"type":184,"tag":283,"props":696,"children":697},{},[698,703],{"type":184,"tag":287,"props":699,"children":700},{},[701],{"type":209,"value":702},"ill-conceived and underdeveloped product cards",{"type":209,"value":704},", lack of proper presentation and details of the offer increases uncertainty and lowers trust. No one buys a pig in a poke.",{"type":184,"tag":283,"props":706,"children":707},{},[708,713],{"type":184,"tag":287,"props":709,"children":710},{},[711],{"type":209,"value":712},"poor navigation and information chaos",{"type":209,"value":714},", as a result of which the user does not understand where they are or how to get to the destination. They must \"guess\" instead of intuitively moving around the store.",{"type":184,"tag":283,"props":716,"children":717},{},[718,723],{"type":184,"tag":287,"props":719,"children":720},{},[721],{"type":209,"value":722},"lack of trust-building elements",{"type":209,"value":724},", such as customer reviews, contact details, or clear information on returns and complaints. 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