-/ User Experience Design

Website UX/UI Design

We design intuitive website, store and web application interfaces, increasing conversion and user engagement.

We designed for, among others:

1/ What is UX/UI design?

Designing websites for user experience

UX/UI design is a way of designing websites, among others, that requires close cooperation between the design team, programmers, users and business. It covers many activities in the area of user experience (UX) and user interface (UI), on the way to creating websites that not only look great but are also easy to use, engaging users and effective in achieving business goals.

2/ Website and online store design

What can we
design for you?

We love challenges and solving problems, we specialize in designing interfaces for the internet, focusing not only on appearance but also practical use and functionality. We will be happy to design:

Websites and landing pages

We create fast, modern and functional websites where your customer will quickly find what they are looking for

E-commerce stores and web portals

We create fast, modern and functional websites where your customer will quickly find what they are looking for

Web applications and configurators

We create fast, modern and functional websites where your customer will quickly find what they are looking for

Are you looking for an experienced UX/UI design team?

Get in touch

3/ Why is UX important?

What are the benefits of UX/UI design?

The appearance and operation of your website matter immensely - users decide in the first second whether to stay on the site. Thanks to UX/UI, you will influence:

Increased customer engagement
Among others, thanks to refined information architecture and visual layer, users will be happy to return to your site and stay on it longer
Achieving business goals
Regardless of whether you sell products or run a web portal, a properly designed interface will help achieve the goals you set for the site.
ROI increase
Thanks to intuitive operation and appropriate navigation paths, the user easily reaches the needed information, and you increase the chances of selling your product or service
Reducing development costs
Broad knowledge in technology allows designing the interface taking into account its limitations, while maintaining functionality and ease of use of the site
Strengthening brand image
Building an attractive look based on existing visual identity will make your website remembered for longer and associated only with your company

4/ UX/UI design process

What does the
UX/UI design process look like?

Designing website interfaces may seem complicated, by commissioning us to design your website you can expect action according to an iterative process:

01. Workshops

Discovery phase, i.e., gathering requirements - in the first step we invite you for a conversation during which we learn all project assumptions, your company and the users of the future website, store or application.

02. Assumptions analysis

Analysis of received information - during this stage we organize the received data. We analyze the provided assumptions and ideas, then we start work developing, among others, personas (user profile), sitemap or user flow (user paths).

03. Prototype design

Creation of the product concept - in the next step we design the information architecture, sketch the first views, ending with UX wireframes (prototype/website skeleton).

04. Verification / testing

At this stage we check whether the prototype meets the goals and assumptions and whether it responds to user needs, then we introduce corrections and re-verify.

05. Interface design

Based on the accepted prototype, we design the graphic layout of the website/store based on the brand's visual identity and current trends.

06. Implementation and development

After passing the design process, it is time for product implementation and development - here we implement the best developed solution for its further improvement, during confrontation with the market

5/ Comprehensive UX/UI project

What do we deliver as part of a UX/UI project?

Customer Journey
Defines the emotions accompanying users when using the interface. Thanks to proper use, we can identify areas requiring improvement on our website, store or application.
User journey map
This is a diagram defining the path the user must take on the website to perform a task, e.g., purchasing a product in an online store
Design system
This is a collection of guidelines and standard elements (e.g., different versions of buttons, windows and components) that can be used for "designing more" subpages in the future.

Information architecture
Information architecture is responsible for organizing and dividing content on the site to facilitate searching for necessary materials by the user.
Functional UX prototype
This is a graphic presentation of the layout of elements on the site, allowing to define functions, type of content (including graphics, header, paragraph or button) and the way the user interacts with the site.
UI interface design
This is a visual presentation of the target look of the site, designed with emphasis on consistency with the company's visual identity, aesthetics and the nature of the business.

6/ Effects of good UX

Why is it worth investing in professional design?

In UX/UI design we look broadly - we analyze data, user habits and behaviors, take into account design standards and key business assumptions. We make sure to properly highlight competitive advantages, strengths of the offer and elements that have a real impact on purchasing decisions.

A website is not just a point of contact, but a full-fledged tool supporting the development of the company, building its image and achieving business goals.

Well-designed UX/UI is more than just user convenience. It is also:

• shorter time to achieve the goal (e.g., purchase, contact),
• higher conversion and lower bounce rate,
• greater user loyalty,
• better Google results thanks to the technical quality of the site.

7/ Everything you should know about UX/UI design

Frequently Asked Questions (FAQ)

What is the difference between UX and UI?

UX (User Experience) focuses on user feelings and experience - their convenience, interface intuitiveness and navigation effectiveness. UI (User Interface) is the visual part - colors, typography, layout of elements. Together they create a consistent and effective website project.

Do I need UX/UI design if I already have a website?

Yes, if you want to improve site efficiency, increase conversion, simplify the purchasing process or refresh the look according to user expectations. UX/UI design is also a great solution when you undergo rebranding and need to adapt the site to new visual identity. It's also a good starting point for a full website redesign.

How long does the UX/UI design process take?

Implementation time depends on the project size - for a small site it can be 2-3 weeks, for an extensive online store even 1-2 months. The key is to go through analysis, prototyping, testing and final design.

8/ Our recent projects

We are proud
of completed projects

Website
UX/UI Design
WordPress Programming

GetSales - Design and implementation of the refreshed website of a B2B sales support agency

GetSales is the only B2B sales support agency in Poland, helping companies throughout the entire customer acquisition process. Our task was to design UX/UI of key pages and code the graphic design on the client's existing site.

Online stores
Programming
UX/UI Design

Sellineo - UX/UI design and implementation of the online store of a Polish quartz sinter manufacturer.

Sellineo is an international manufacturer with over 25 years of experience in producing high-quality quartz sinter slabs, conglomerates and natural stones. For our client, we created a unique WooCommerce online store, presenting the key features and uniqueness of the products.

See all projects