The first step necessary to fulfill the client's assumptions was the migration of the store from the PrestaShop 1.6 system to PrestaShop 1.7, which enabled increasing system performance and security and opening the store to new development opportunities. For this purpose, we made a new online store implementing the previously used functionalities and integrations, then moved the database, customer base, products and orders, ending with the implementation of a new responsive template and refreshing the visual layer.

After the migration, we focused on developing the store with new functionalities and optimizing the purchasing process.

In order to optimize the purchasing process, we designed and implemented a new product card, along with a convenient gallery presenting high-resolution photos and fast PayPal Checkout. We also introduced changes on the home page, and replaced the standard PrestaShop checkout with the One Page Checkout solution, significantly shortening the user path from placing a product in the cart to completing the order.

The form of placing orders by wholesale customers also improved. Wanting to optimize this process, we implemented a B2B ordering zone, enabling browsing the entire store offer in the form of a list of products placed on one subpage. Thanks to this functionality, business customers can make a large order with one click "Add to cart", without the need for long-term browsing of product pages or direct contact with a salesperson.

The specificity of Mancraft's activities required the implementation of automation. Creating business customer accounts was integrated with the VAT VIES system, which automatically verifies the correctness of the NIP number and company status. Stocks and transactions along with payment and delivery data were integrated with the Baselinker system. We also implemented automation of generating and sending a monthly sales report which speeds up accounting.

In order to increase security, it was necessary to introduce a number of additional security measures, including server-level certificate automation and encryption of all traffic, as well as the implementation of additional rules and blockages. The assumption of further development work required the implementation of CI/CD automation and the GitHub repository, thanks to which there is full control and standardization of introducing changes in the code.

In the next steps, we implemented a loyalty program, thanks to which Mancraft customers can place orders by collecting points for each amount spent. The transaction value is converted according to the assumed rule, and points can be exchanged for attractive Mancraft gadgets including hats, scarves, mugs and lanyards. The operation of the loyalty program has been adapted to operate for many groups of customers with different discount thresholds and store currencies.